UCD life
The most important question facing any student sitting their Leaving Cert. next year is; what next? It’s probably the single biggest and first major decision that anyone of that age has had to make. The range of options could seem dizzying. Our client, UCD, is acutely aware of this. As Ireland’s premier third level institution, UCD are always looking at new ways to talk to its audiences. In this age of splintered and disparate media consumption the main challenge is how to truly engage with your average 16-18 year old. We need to talk with them in a dialect finely tuned to their critical ears.
The challenge was set: reaching our audience in the most relevant channels, in the most credible way.
With this brief in mind, UCD took the step this year of inviting their students tell their own story of UCD. In September 2009, twenty diverse UCD students were recruited to the UCD Video Squad. They were chosen from a group of over 100 applicants. We supplied them with camcorders and conducted production workshops with them. We asked them to create and produce short videos about their experience at UCD and we briefed them on covering both academic and non academic pursuits.
This content is live, and will be continually updated on UCD Life.
This bespoke website was designed by McConnellsintegrated where a mixture of Video Squad videos and other UCD videos will let its audience see what UCD is really like. Content produced by the people who know it best – its students.
We could talk about the videos, how they were produced and who the stars of our squad are but you’re better off having a look for yourself. Better yet, send the link onto someone you know doing the Leaving Cert. next year.
Big thanks to Colm Doyle, Jennifer Hord, Saibh Hooper, Andrew Moran and of course our clients Eilis O’Brien and Claire Percy in UCD.
This entry was posted on Wednesday, December 23rd, 2009 at 1:34 pm and is filed under Advertising, Digital, Social Media, Video, Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
