Anyone for lunch?

Not long ago, Graeme Beere decided to come to the rescue and buy the master franchise for Ireland of the O’Briens sandwich chain.

As part of the rescue plan, TV chef and author Rachel Allen was ingeniously signed up on board to add filling to the O’Briens brand.

Rachel acting as creative consultant agreed to create her own ‘Signature Sandwiches’.  As you can image to have someone of Rachel’s calibre come on board not only brings heightened profile but instils renewed confidence in the O’Briens future, for both the public and for the franchisees.

As our creatives got to work they knew that Rachel Allen at O’Brien’s was a unique proposition. Her image is glamorous, warm and approachable and her name is intrinsically linked with premium quality. As such, the creative concept made full use of her personality, as well as her relaxed, calm style on camera.

Promoting Rachel single mindedly as the exciting new venture at O’Brien’s was undoubtedly an opportunity not to be missed.

Using a 30 second TV commercial, along with three separate 10 second executions, we created an air of anticipation around Rachel’s Signature Sandwiches and, at the same time, invoked all of the freshness and quality cues we wanted to impart to viewers. Rachel herself could not have been nicer on the day. Friendly and warm and didn’t mind signing a book or two for me!

Confident our national campaign will help fill some hunger  I’ll leave you with Rachel’s own words –   ”The food choices we make are more important now than ever, both for ourselves and those around us. If you are on the go and need a sandwich, shouldn’t it be an Irish one made in front of you and at a fair price? I’m delighted to help make that sandwich even tastier.”

We’ll I know where I’m going for lunch!

Tags: Graeme Beere, O'Briens, Rachel Allen

This entry was posted on Friday, January 8th, 2010 at 6:45 pm and is filed under Creative, TV, Uncategorized, Video Production. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.