Archive for the ‘Mobile’ Category

Wanted: Digital Media Planner/Buyer

Thursday, January 14th, 2010

Are you an experienced digital planner/buyer looking to take the next step in your career? To develop digital strategy for some of the world’s best brands, right here in Ireland? The kind of person whose first thought seeing Foursquare (after becoming mayor of your office) was how you could make it work for a client? Then you might be the person we’re looking for.

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Posted in Digital, Jobs, Mobile, Online Display, Richard Delevan, Search, Social Media | No Comments »

The Next Twitter?

Wednesday, November 11th, 2009

It’s something we often get asked. And usually tricky to answer. But Foursquare may have a case.

What’s Foursquare? A mobile-based social network that allows the user to connect with their friends in particular places. It launched earlier this month in Dublinand already has a pre-populated list of businesses and locations. Near to us at McConnellsintegrated are listed everything from Facebook’s headquarters down the road on Hanover Quay to the Grand Canal Dart station to the Eurospar across the road. Foursquare already lists Cybercom’s Christian Hughes as ‘Mayor’ of Eurospar. We’ll see about that. Which is sort of the point of Foursquare – it’s built in the mechanic of a social ‘game’ in order to make you feel competitive and incentivise you to ‘check in’ – note your location – as frequently as possible. If for no other reason than to be king of the geeks.

The combination of location-based information, links to local businesses and ultimately the potential for location-based advertising make Foursquare look like a real contender.

Damien Mulley recently wrote up about his own insights into and experience with the service – and of course his own (then) status as the market leader in using it, also noting the recent Google acquistion of AdMob and location-based ads’ potential.

Ultimately we think Foursquare’s potential is based on the fact that, like Twitter, it makes it possible for people to make new connections in an entirely different way, and over time can allow a community to build up content that can become self-sustaining.

Tags: Damien Mulley, Dublin, Foursquare, location-based, Mobile
Posted in Digital, Mobile, Social Media | 1 Comment »