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Archive for the ‘Social Media’ Category

a bit of innocent fun

Thursday, January 21st, 2010

Every single 250ml innocent smoothie contains two full portions of your recommended five a day. Considering how difficult it is to actually consume five portions of fruit and vegetables every single day, this is some feat. Therefore, our brief was to communicate innocent’s health credentials in a way that really engaged with people. The last thing we wanted was to sound like we were ordering people to be healthier, or to sound smug, self-satisfied or preachy. That’s not very innocent, after all. We wanted our audience to choose to spend time playing with the brand, and we took that very literally.

Late one night in a coding frenzy completely unrelated to fruit, one of our digital ninjas, space invaders fan Colm Doyle had an idea: what if the sky was suddenly filled with falling fruit and bottles of innocent smoothies? Catch them in your picnic basket you’d score points. You’d score one point for an apple or a banana, two for a bottle of innocent (See…two a day?). Catch the falling junk food and you’d lose points.

Brendan, Ali and Helen down in Fruit Towers really liked the idea and so here it is. An online campaign, where you can play away to your heart’s content. We’ve also designed and built a facebook application through which you can publish your score and challenge your friends to play.

Unsurprisingly, Colm’s is the highest score so far. See how you fare at the innocent smoothies Facebook page

Well done to the agency team: Colm Doyle (tech. developer, the one with the idea), Andrew Moran (tech. manager), Lucy Ryan (account manager), Elaine Kinsella (flash developer), Greg McLoughlin (words) and Tim Mudie (pictures).

And of course thanks to our clients in Fruit Towers, Dublin.


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Posted in Digital, Saibh Hooper, Social Media, innocent | 2 Comments »

Wanted: Digital Media Planner/Buyer

Thursday, January 14th, 2010

Are you an experienced digital planner/buyer looking to take the next step in your career? To develop digital strategy for some of the world’s best brands, right here in Ireland? The kind of person whose first thought seeing Foursquare (after becoming mayor of your office) was how you could make it work for a client? Then you might be the person we’re looking for.

(more…)

Posted in Digital, Jobs, Mobile, Online Display, Richard Delevan, Search, Social Media | No Comments »

UCD life

Wednesday, December 23rd, 2009

The most important question facing any student sitting their Leaving Cert. next year is; what next? It’s probably the single biggest and first major decision that anyone of that age has had to make. The range of options could seem dizzying. Our client, UCD, is acutely aware of this. As Ireland’s premier third level institution, UCD are always looking at new ways to talk to its audiences. In this age of splintered and disparate media consumption the main challenge is how to truly engage with your average 16-18 year old. We need to talk with them in a dialect finely tuned to their critical ears.

The challenge was set: reaching our audience in the most relevant channels, in the most credible way.

With this brief in mind, UCD took the step this year of inviting their students tell their own story of UCD. In September 2009, twenty diverse UCD students were recruited to the UCD Video Squad. They were chosen from a group of over 100 applicants. We supplied them with camcorders and conducted production workshops with them. We asked them to create and produce short videos about their experience at UCD and we briefed them on covering both academic and non academic pursuits.

This content is live, and will be continually updated on UCD Life.
This bespoke website was designed by McConnellsintegrated where a mixture of Video Squad videos and other UCD videos will let its audience see what UCD is really like. Content produced by the people who know it best – its students.
We could talk about the videos, how they were produced and who the stars of our squad are but you’re better off having a look for yourself. Better yet, send the link onto someone you know doing the Leaving Cert. next year.

Big thanks to Colm Doyle, Jennifer Hord, Saibh Hooper, Andrew Moran and of course our clients Eilis O’Brien and Claire Percy in UCD.

Posted in Advertising, Digital, Social Media, Video, Work | No Comments »

The Next Twitter?

Wednesday, November 11th, 2009

It’s something we often get asked. And usually tricky to answer. But Foursquare may have a case.

What’s Foursquare? A mobile-based social network that allows the user to connect with their friends in particular places. It launched earlier this month in Dublinand already has a pre-populated list of businesses and locations. Near to us at McConnellsintegrated are listed everything from Facebook’s headquarters down the road on Hanover Quay to the Grand Canal Dart station to the Eurospar across the road. Foursquare already lists Cybercom’s Christian Hughes as ‘Mayor’ of Eurospar. We’ll see about that. Which is sort of the point of Foursquare – it’s built in the mechanic of a social ‘game’ in order to make you feel competitive and incentivise you to ‘check in’ – note your location – as frequently as possible. If for no other reason than to be king of the geeks.

The combination of location-based information, links to local businesses and ultimately the potential for location-based advertising make Foursquare look like a real contender.

Damien Mulley recently wrote up about his own insights into and experience with the service – and of course his own (then) status as the market leader in using it, also noting the recent Google acquistion of AdMob and location-based ads’ potential.

Ultimately we think Foursquare’s potential is based on the fact that, like Twitter, it makes it possible for people to make new connections in an entirely different way, and over time can allow a community to build up content that can become self-sustaining.

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Posted in Digital, Mobile, Social Media | 1 Comment »

Des Bishop Gets a D

Wednesday, November 11th, 2009

When ESB Customer Supply turned to one of Ireland’s best-loved comedians, Des Bishop, to help promote energy efficiency by showing how making little changes can add up to big savings, no one was sure what to expect. Now the results are in and Des has got a D. Not on the leaving cert but his Building Energy Rating cert on his house.

Check out the latest video, above, and follow the story as it continues on desbishopunplugged.ie.

Posted in Digital, ESB Customer Supply, Social Media, Video Production, Work | No Comments »