Posts Tagged ‘Facebook’

a bit of innocent fun

Thursday, January 21st, 2010

Every single 250ml innocent smoothie contains two full portions of your recommended five a day. Considering how difficult it is to actually consume five portions of fruit and vegetables every single day, this is some feat. Therefore, our brief was to communicate innocent’s health credentials in a way that really engaged with people. The last thing we wanted was to sound like we were ordering people to be healthier, or to sound smug, self-satisfied or preachy. That’s not very innocent, after all. We wanted our audience to choose to spend time playing with the brand, and we took that very literally.

Late one night in a coding frenzy completely unrelated to fruit, one of our digital ninjas, space invaders fan Colm Doyle had an idea: what if the sky was suddenly filled with falling fruit and bottles of innocent smoothies? Catch them in your picnic basket you’d score points. You’d score one point for an apple or a banana, two for a bottle of innocent (See…two a day?). Catch the falling junk food and you’d lose points.

Brendan, Ali and Helen down in Fruit Towers really liked the idea and so here it is. An online campaign, where you can play away to your heart’s content. We’ve also designed and built a facebook application through which you can publish your score and challenge your friends to play.

Unsurprisingly, Colm’s is the highest score so far. See how you fare at the innocent smoothies Facebook page

Well done to the agency team: Colm Doyle (tech. developer, the one with the idea), Andrew Moran (tech. manager), Lucy Ryan (account manager), Elaine Kinsella (flash developer), Greg McLoughlin (words) and Tim Mudie (pictures).

And of course thanks to our clients in Fruit Towers, Dublin.

Tags: Andrew Moran, app, Colm Doyle, Creative, Digital, Elaine Kinsella, Facebook, Greg McLoughlin, innocent, Lucy Ryan, Tim Mudie
Posted in Digital, Saibh Hooper, Social Media, innocent | 2 Comments »

Another goal that broke our hearts

Friday, November 20th, 2009

Thierry Henry’s “goal” was enough to make grown men cry and grown women try to add Thierry Henry to their list of people to kill in Mafia Wars on facebook, where within 10 minutes you could get some insight into the building rage about the “Hand of Frog”. [More about the Facebook effect next week - ed]

In the quarter finals of Italia 90 another goal of infamy broke the Irish nation’s hearts.  Albeit a legitimate one.

In 39th minute of our match against Italy in Rome Salvatore Schillaci aka Toto scored the only goal of the match that knocked us out of the 1990 World Cup.

It was the end of a dream for the whole of Ireland.

10 years later McConnells was producing a series of ads for Smithwick’s ale. The commercials were part of a campaign that were to be shot in The Gravedigger’s pub in Glasnevin.

One script was based on the faithful Italia 90 goal. During discussions prior to shooting between the creative team (Gerry Kennedy, Margaret Healion & Dave Murphy) & the director KJ Walsh, the script was amended to include the real life Toto.

The client agreed. The agent was contacted. A fee was agreed and Toto flew in from Sicily to film the commercial.

The award-winning commercial was first broadcast in June 2000 & proved to be a great success with the public.

Ironically after scoring the famous goal in 1990 many people called their dogs Toto.

This time, the ISPCA may want to take dogs called Theirry into protective custody. Have a look:

Tags: Advertising, Anger, Facebook, Football, Gerry Kennedy, Italia 90, KJ Walsh, Margaret Healion, McConnells, McConnellsintegrated, PAN, Production, Schillaci, Smithwicks, Thierry Henry, Toto, TV, World Cup
Posted in Classics, Creative, TV, Video Production, Work | No Comments »

Innovation Comes Naturally

Wednesday, November 11th, 2009

Facebook found a place for people who think in a certain way - it's called Ireland

IDA Ireland launched a campaign this autumn to reach US-based executives and promote Ireland as a destination for foreign investment. The New York Times, the Sunday Business Post, the Irish Times, Silicon Republic and many other media outlets have covered the campaign extensively.

Positioning Ireland as an innovation hub, McConnellsintegrated is working with IDA Ireland to get its message out across all the relevant communications channels.

A 30-second TV spot is currently running on CNBC and Bloomberg television in North America. Press ads are appearing in the Financial Times, the Wall Street Journal, Barron’s, the San Jose Mercury News, the Economist, Wired, Fortune and Harvard Business Review.

Online a suite of ads including one incorporating videos from IDA clients in Ireland are running on NYTimes.com, Bloomberg.com, FT.com, WSJ.com, Economist.com, Wired.com and technologyreview.com as well as other places online.

And because business travellers are an important part of this audience, the campaign also extends to US airports in New York, Los Angeles, Chicago, Washington, San Francisco as well as Dublin, Cork and Shannon.

In firsts for the IDA, the campaign also includes an extensive PPC campaign managed from Dublin, a special briefing for Irish bloggers about the campaign as well as facilitating discussions about innovation in Ireland using the social network LinkedIn.

Join the Innovation Ireland group today and take part in the discussion about how Ireland could be made an even better place for innovation in both the indigenous and multinational sectors.

Tags: Bloomberg, CNBC, Facebook, IDA, LinkedIn, New York Times, PPC, Social Media
Posted in IDA, Innovation, Work | No Comments »